Why Coaching...

A 2008 study by the American Management Association, in conjunction with the Institute for Corporate Productivity, confirms that “an external coach’s role in executive leadership development improves an organization’s productivity and profitability.”

Preston Leadership’s primary mission is to improve productivity and profitability through leadership development at the mid-tier executive level, where strategy meets execution. As individual contributors and managers are promoted, they must re-align their values and priorities to best serve the larger organization. But this simply does not happen automatically.

Coaching is more effective than traditional training and mentoring because the higher an employee rises in an organization, the more difficult it becomes for him or her to receive “unfiltered” information about performance. Therefore, according to the study, “an outsider is the best choice to address sensitive performance or personality issues.” Also, most organizations cannot maintain enough internal resources dedicated solely to wide-scale leadership development using the most effective method: coaching.

What makes Preston Leadership coaching the best solution?  

Relevance, Reinforcement and Scalability

The study goes on to say that “improvements in organizational performance take place when a large number of employees have received coaching. Before organizational performance reflects positive changes due to coaching, a coaching culture—in which coaching is widely utilized and strongly supported by top management—must exist.”

Our experience confirms the data, and our approach enables a cost-efficient wide-scale implementation. Preston programs engage large numbers of leaders across a variety of functions with our large team of certified coaches and a proprietary web-based software solution.

Over six months, our coaches engage with their leadership clients at least twice per month, and stand ready for impromptu consultation virtually any time. This allows for real-time guidance, multiple opportunities for practice, and critical feedback.

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Programs fully integrated with organizational goals and objectives

The survey also found that those who have received coaching were more likely to say that their subordinates trust their leadership abilities, and that they set specific goals for performance at work. By integrating corporate objectives and individual performance goals into every one of our programs, we ensure synchronicity with company culture - and across leadership teams.

Summary

Coaching is associated with higher performance

The AMA study confirms the relationship between the extent to which individuals receive coaching and their abilities in terms of leadership. Further, their research shows that coaching will continue to expand and mature as an important leadership development practice. “Coaching will become one of the keys to developing and retaining scarce talent in the future, and companies that learn to leverage it well will have a significant competitive advantage in the global marketplace.”

Source
American Management Association and Institute for Corporate Productivity (2008). Coaching: A Global Study of Successful Practices. Retrieved December 24, 2008, from http://www.amanet.org/research/pdfs/i4cp-coaching.pdf

 

Preston Leadership's Coaching

The Preston Leadership Impact System Provides:

  • Personalized On on One Coaching
  • Customized for Each Manager
  • Expert Matching of Coaches to Managers
  • 24 Hour Visibility & System Monitoring
  • Minimum Impact on HR Resources
  • Thousands of Managers Concurrently
  • Comprehensive Portfolio Created for Each Manager